Privacy Policy

Last updated: April 2026

ASHSA Accounting ("we", "us", "our") is committed to protecting your personal information. This policy explains what information we collect, how we use it, and your rights in relation to it. It applies to all personal information collected through our website at www.ashsa.co.za.

1. Who we are

ASHSA Accounting is a bookkeeping and accounting services practice operating digitally across South Africa. Our contact email is [email protected].

2. Information we collect

We collect personal information when you interact with our website, specifically when you:

• Complete the instant estimate or quote request form (name, email address, phone number, business details)
• Submit the contact form (name, email address, phone number, message)
• Book a discovery call via Calendly (name, email address, and any information you provide during booking)

We do not collect any sensitive personal information (such as identity numbers, financial account details, or health information) through this website.

3. How we use your information

We use the information you provide solely to:

• Respond to your enquiry or quote request
• Prepare and send you a tailored proposal
• Schedule and confirm discovery calls
• Communicate with you about our services

We do not use your information for marketing purposes without your consent, and we do not sell or share your personal information with third parties for their own commercial purposes.

4. Third-party services

Our website uses the following third-party services to process your information:

• Formspree — processes form submissions and forwards them to our email. Your submitted data is stored temporarily on Formspree's servers. You can view their privacy policy at formspree.io/legal/privacy-policy.
• Calendly — handles discovery call bookings. Your name and email are shared with Calendly when you book. You can view their privacy policy at calendly.com/privacy.
• Google Fonts — used for website typography. Google may collect basic usage data. See Google's privacy policy for details.

5. Data retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected — typically the duration of our business relationship plus a reasonable period thereafter for record-keeping purposes. If you would like your information deleted, please contact us at [email protected].

6. Your rights under POPIA

In terms of the Protection of Personal Information Act (POPIA), you have the right to:

• Know what personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to the processing of your information
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable time.

7. Security

We take reasonable precautions to protect your personal information. Our website is served over HTTPS (secure connection). However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Cookies

Our website itself does not use cookies. However, third-party services embedded in our site (Calendly, Google Fonts) may set their own cookies. You can control cookies through your browser settings.

9. Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page will reflect the most recent update. Continued use of our website after any changes constitutes acceptance of the updated policy.

10. Contact us

If you have any questions about this privacy policy or how we han